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‘Sucker’s rally’: Peter Schiff called the 2008 financial crash — now he’s predicting the downfall of crypto, calling it ‘fool’s gold.’ He likes these 3 assets instead


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‘Sucker’s rally’: Peter Schiff called the 2008 financial crash — now he’s predicting the downfall of crypto, calling it ‘fool’s gold.’ He likes these 3 assets instead

American economist and money manager Peter David Schiff has been a vocal critic of crypto assets and Bitcoin.

Schiff, who earned his reputation after accurately predicting the 2008 housing crash, has compared Bitcoin to the “tulip mania” that engulfed the Dutch economy in the 17th century.

The recent slide in Bitcoin’s value has cemented his conviction. “This is crypto extinction,” Schiff tweeted back in Nov. 2022, after the price of BTC dropped below $16,000.

While Bitcoin has rebounded to $23,000 since then, Schiff and other noteworthy investors remain skeptical of the entire crypto industry. Here are some of the alternative assets he prefers instead.

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A note on Schiff’s investment style

Schiff’s investment strategy could be described as “defensive.” It’s based on the thesis that the global economy is much more volatile because we’ve moved away from the gold standard and deployed tremendous monetary easing.

Unsurprisingly, gold is a major holding for his investment vehicle Euro Pacific Asset Management. Schiff likes gold funds and miners, along with defensive dividend stocks and agricultural service providers.

In fact, Schiff blames the Bitcoin rally for the lack of attention on his favorite malleable metal.

“As the financial media is distracted by the sucker’s rally taking place in fool’s gold, it’s paying no attention to the real rally going on in actual gold,” Schiff tweeted on Jan. 18.

However, gold isn’t his only safe haven. His portfolio also includes some noteworthy positions in sin stocks and banking institutions.


As of November 2022, British American Tobacco (BTI) was the second-largest holding in Schiff’s portfolio. It accounts for 5.3% of Euro Pacific’s total assets.

This cigarette manufacturer firmly fits the definition of a “sin stock.” These stocks are usually companies that operate in sectors that some would consider unethical or immoral. However, the public perception and tight regulations of these industries actually eliminates competition, leaving more profits for incumbents.

British American Tobacco has enjoyed steady profits for decades. In 2023, the company expects revenue to surge past $35.9 billion — roughly 4% higher than the previous year. Earnings per share should grow from $4.67 to $4.80 this year.

Based on these estimates, the stock is trading at a forward price-to-earnings ratio of 8.04.

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Another sin stock on Schiff’s portfolio is beer maker Ambev SA (ABEV). The company owns beer brands like Brahma and Stella Artois alongside soft drinks like Guaraná Antarctica, Soda Antarctica and Sukita. It’s also the largest PepsiCo bottler outside of the United States.

Ambev is a cheap and stable dividend stock. It’s currently trading at a trailing price-to-earnings ratio of 16.78 and offers an attractive 9.6% dividend yield. That’s probably why it accounts for 2.8% of Peter Schiff’s portfolio.

Canadian banks

The Bank of Nova Scotia (BNS) is a surprising name to stumble upon in Euro Pacific’s book. But it accounts for 2.23% of the company’s portfolio.

You might not expect to see a Canadian bank on the list of companies owned by an economist who once said people should “get [their] money out of the banks now or face withdrawal refusal,” in 2022. Yet Scotiabank is the 23rd largest position in Schiff’s portfolio.

This could have something to do with the fact that Canada’s banking sector is strikingly different from the U.S. The largest banks have consolidated market share and most of their mortgages are fixed for a maximum of five years instead of 30.

Schiff’s position could also be explained by Scotiabank’s valuation. The bank stock is trading at a P/E ratio of just 8.65 and offers a lucrative 5.8% dividend yield. If this valuation was enough to catch the attention of the hyper-skeptical economist maybe it deserves a closer look from retail investors too.

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This article provides information only and should not be construed as advice. It is provided without warranty of any kind.


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